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Nokia, Son, Others Battle Counterfeiters
- By Ikem Okuhu
- Published Monday 15th 2010
- BrandWorld
- Unrated
APPARENTLY determined to stem the counterfeiting of its products, Nokia, the world’s leading solutions, services and mobility provider, in partnership with the Anti-Counterfeit Coalition, Nigeria has held a roundtable in Lagos to speak out on the growing issue of counterfeit goods in the country.
The roundtable was an opportunity for Nokia, Standard Organisation of Nigeria (Son) and the Anti-Counterfeit Collaboration to flag several challenges on the subject and also to provide statistics on the negative impact the counterfeit trade is having on government, legitimate business owners, brand owners and consumers.
Marcel van de Pas, head of retail, Nokia West Africa, who delivered an address at the event, said that Nokia is only doing what is socially responsible. “We are glad to partner with the government and local agencies to ensure consumers have access to genuine products. Counterfeit products are not only potentially harmful to consumers, but also have a negative impact on the local economy and on supporting local innovation. We will continue to support government efforts to reduce the proliferation of counterfeit products in our markets.’’
At the event, Uche Nwokocha, Partner at Aluko & Oyebode, representing the Anti-Counterfeit Coalition Nigeria the coalition was just the “beginning of efforts to stem the ugly trend in Nigeria adding that “The impact of counterfeiting on the national economy and consumers is real, and we are of working on an action plan to reduce the challenges this peculiar problem poses.”
Mr. Marc Schreuder, CEO of KFC Nigeria and chairman of the Anti Counterfeit Collaboration, Nigeria said the international fast food chain which recently opened it doors in Nigeria, stated that the challenge of fake products is not isolated to fast moving consumer goods alone.
The fast food industry is rife with copyright infringements which mean consumers do not get value for money.
Nokia said its first commitment is to its consumers, who ultimately pay the price in the growing counterfeit trade.
By continuing to make consumers aware of the problem and to educate them on the potential risks, Nokia hopes that all consumers will have access to genuine products.
Ngozi Ife Anene, communications manager for Nokia West Africa, concluded by calling on the media to help in the battle against the counterfeit trade by continuing to highlight the challenges and potential solutions in the media.
The roundtable was an opportunity for Nokia, Standard Organisation of Nigeria (Son) and the Anti-Counterfeit Collaboration to flag several challenges on the subject and also to provide statistics on the negative impact the counterfeit trade is having on government, legitimate business owners, brand owners and consumers.
Marcel van de Pas, head of retail, Nokia West Africa, who delivered an address at the event, said that Nokia is only doing what is socially responsible. “We are glad to partner with the government and local agencies to ensure consumers have access to genuine products. Counterfeit products are not only potentially harmful to consumers, but also have a negative impact on the local economy and on supporting local innovation. We will continue to support government efforts to reduce the proliferation of counterfeit products in our markets.’’
At the event, Uche Nwokocha, Partner at Aluko & Oyebode, representing the Anti-Counterfeit Coalition Nigeria the coalition was just the “beginning of efforts to stem the ugly trend in Nigeria adding that “The impact of counterfeiting on the national economy and consumers is real, and we are of working on an action plan to reduce the challenges this peculiar problem poses.”
Mr. Marc Schreuder, CEO of KFC Nigeria and chairman of the Anti Counterfeit Collaboration, Nigeria said the international fast food chain which recently opened it doors in Nigeria, stated that the challenge of fake products is not isolated to fast moving consumer goods alone.
The fast food industry is rife with copyright infringements which mean consumers do not get value for money.
Nokia said its first commitment is to its consumers, who ultimately pay the price in the growing counterfeit trade.
By continuing to make consumers aware of the problem and to educate them on the potential risks, Nokia hopes that all consumers will have access to genuine products.
Ngozi Ife Anene, communications manager for Nokia West Africa, concluded by calling on the media to help in the battle against the counterfeit trade by continuing to highlight the challenges and potential solutions in the media.
