NIGERIA is projected to have 128 million subscribers by 2014 from its current 75 million users thereby creating a substantial base for the development of mobile applications market. The global subscription is expected to hit 10 billion within the same period.
This development would be facilitated by declining prices for connectivity services, promotion of bundled services by operators, evolution towards 3G and beyond and shared access and coverage of rural population. Others include governments and NGOs supporting programmes to connect schools and medical centres, intense competition among vendors brings device prices downwards and wider availability of embedded modules like WiMax.
According to separate reports by the Nigerian Communications Commission and Pyramid Research of London, substantial growth in Nigeria’s telecommunications industry would also be brought about due to intense competition and constant innovation from mobile service providers. “A greater number of people will see value in and be in a position to use mobile services,” the commission said.
Specifically, Nigerian end users would begin to see a wider variety of data-based applications in the market. In the agriculture sector, for instance, there will be interest in a combination of information and transactional services, money transfers over mobile phone, education-related applications from government, ability to pay for transportation fees with my mobile phone as well as local information on weather and news on mobile phones.
According to Pyramid’s estimates, the annual revenue from mobile services represents between two and seven per cent of African countries’ nominal GDP. “In Nigeria, this ratio is close to four per cent,” Pyramid’s report said.