Samsung, Pan African University Collaborate on Youth Empowerment
- By Abimbola Tooki
- Published June 22nd, 2010
- ITWorld
- Unrated
SAMSUNG has achieved another milestone in its youth empowerment programme, Samsung Real Dreams, with its partnership with Pan-African University which will enable students acquire entrepreneurial skills in the institution.
Under this initiative, Samsung Electronics, a global market leader and an award-winning innovator in consumer electronics, in collaboration with Pan-African University, Afterschool Graduate Development Centre and FATE Foundation is training 560 youths by providing technical and life skills training as well as internship and job placement services in Lagos, Port Harcourt and Abuja.
Speaking at interactive session with the students at the Pan-African university, Mrs Timi Adamolekun, brand manager, corporate marketing, Samsung Electronics, West Africa, explained that the project is aimed at empowering 100 disadvantaged youths aged between 21 and 35 to enhance employment opportunities through training in media design skills, entrepreneurship and job placement services.
According to her, Samsung Real Dreams is an offshoot of one of the seven areas of the Corporate Social Responsibility (CSR) focus of the company in the development of local communities. “The programme enables Samsung support local communities by leveraging this existing partnership with International Youth Foundation (IYF), Pan-African University, FATE Foundation and Afterschool Graduate Development Centre among others. Its target includes the youths who are unemployed or underemployed; employers of skilled labour and the general public,” Adamolekun said.
She said the scheme also include people who are interested in youth training activities like government parastatals, adding that youth fulfilment appears to be a compelling theme for Samsung especially in emerging markets like West Africa. “About 5,112 applications were received while 615 of them were selected and enrolled for training progarmmes in Pan-African University, FATE Foundation and Afterschool Graduate Development Centre,” she explained.
Adamolekun further explained that Samsung and her partners are currently developing the 2010 communications and placement strategies for strong programme outcomes. This, they believe, will achieve 80 per cent of participants successfully completing the training and 50 per cent of graduates employed and self-employed.
In a similar development, Mr. Patrick Enaholo, programme coordinator at Pan-African University, commended Samsung for the project which he said would have cost each student N250,000 in media design skills like basic animation and game design, digital imaging, web design, or video editing.
Enaholo said Samsung Real Dreams actually helps the youths get employment or become employers of labour.
Mr Fifehanmi Bankole, the president of the Class three project at Pan-African University, noted that through the Samsung Real Dreams project, most of the students have been able to rediscover themselves and enhance their capability in their chosen fields.
Under this initiative, Samsung Electronics, a global market leader and an award-winning innovator in consumer electronics, in collaboration with Pan-African University, Afterschool Graduate Development Centre and FATE Foundation is training 560 youths by providing technical and life skills training as well as internship and job placement services in Lagos, Port Harcourt and Abuja.
Speaking at interactive session with the students at the Pan-African university, Mrs Timi Adamolekun, brand manager, corporate marketing, Samsung Electronics, West Africa, explained that the project is aimed at empowering 100 disadvantaged youths aged between 21 and 35 to enhance employment opportunities through training in media design skills, entrepreneurship and job placement services.
According to her, Samsung Real Dreams is an offshoot of one of the seven areas of the Corporate Social Responsibility (CSR) focus of the company in the development of local communities. “The programme enables Samsung support local communities by leveraging this existing partnership with International Youth Foundation (IYF), Pan-African University, FATE Foundation and Afterschool Graduate Development Centre among others. Its target includes the youths who are unemployed or underemployed; employers of skilled labour and the general public,” Adamolekun said.
She said the scheme also include people who are interested in youth training activities like government parastatals, adding that youth fulfilment appears to be a compelling theme for Samsung especially in emerging markets like West Africa. “About 5,112 applications were received while 615 of them were selected and enrolled for training progarmmes in Pan-African University, FATE Foundation and Afterschool Graduate Development Centre,” she explained.
Adamolekun further explained that Samsung and her partners are currently developing the 2010 communications and placement strategies for strong programme outcomes. This, they believe, will achieve 80 per cent of participants successfully completing the training and 50 per cent of graduates employed and self-employed.
In a similar development, Mr. Patrick Enaholo, programme coordinator at Pan-African University, commended Samsung for the project which he said would have cost each student N250,000 in media design skills like basic animation and game design, digital imaging, web design, or video editing.
Enaholo said Samsung Real Dreams actually helps the youths get employment or become employers of labour.
Mr Fifehanmi Bankole, the president of the Class three project at Pan-African University, noted that through the Samsung Real Dreams project, most of the students have been able to rediscover themselves and enhance their capability in their chosen fields.
