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Dangote Noodles Harps on Differentiation, Releases 3 TVCs
- By Ikem Okuhu
- Published July 12th, 2010
- BrandWorld
- Unrated
NOODLES segment of the fast moving consumer goods (FMCG) industry in Nigeria in few days time would witness intense campaign and marketing following Dangote Noodles readiness to launch into the market with some song of differentiation as its unveiled three set of television commercials to be aired pan-Nigeria.
Having launched officially in October 22, 2009 with unprecedented investment of new factory and distribution fleet at a milestone event that went into the book history in the country’s FMCG industry, Dangote Noodles has finally unveiled plan to confront competition and better its target market.
To further redefine its position and enforce it commitment to its teeming consumers, Dangote Noodles on Thursday last week launched series of television commercials, which would be supported by outdoor campaign anchored by Taxi Ads.
Harping on the brand salient differentiation, market context and brand equity, Rohit Chaudhry, MD/CEO, Dangote Flour Mills Plc stated that the new thematic TVC materials will herald the presence of the brand-Dangote Noodles in Nigeria and beyond.
He said, “The materials are targeted to relate with the entire family because Dangote Noodles provides wholesome nourishment for the entire segment of its target audience, whilst the TVCs are to generate excitement around the brand and target audience.”
Dangote Noodles, which is the first noodles brand in Nigeria to come out with the real chicken flavour, produces 100 percent with local raw materials inputs, fortified with minerals and vitamins and uniquely packaged with metalized film to ensure longer shelf life.
Speaking further on some of the differentiating factors that should Dangote Noodles a preferred noodles brand, Chaudhry said, “As you aware, Dangote Noodles comes in 3 variants-instant noodles, ready-to-eat and snacks, the widest range in the market. Instant noodles is available in 70gramms and new 130grms popularly known as mega, and the unique snappy pop which comes in strip + triangle format,” adding that Dangote Noodles is positioned for all social strata ranging from children to young adults and adults.”
The new ready-to-eat and snacks has been introduced to trace noodles’ loving Nigerians to the street particularly on traffic across major cities in Nigeria.
Having launched officially in October 22, 2009 with unprecedented investment of new factory and distribution fleet at a milestone event that went into the book history in the country’s FMCG industry, Dangote Noodles has finally unveiled plan to confront competition and better its target market.
To further redefine its position and enforce it commitment to its teeming consumers, Dangote Noodles on Thursday last week launched series of television commercials, which would be supported by outdoor campaign anchored by Taxi Ads.
Harping on the brand salient differentiation, market context and brand equity, Rohit Chaudhry, MD/CEO, Dangote Flour Mills Plc stated that the new thematic TVC materials will herald the presence of the brand-Dangote Noodles in Nigeria and beyond.
He said, “The materials are targeted to relate with the entire family because Dangote Noodles provides wholesome nourishment for the entire segment of its target audience, whilst the TVCs are to generate excitement around the brand and target audience.”
Dangote Noodles, which is the first noodles brand in Nigeria to come out with the real chicken flavour, produces 100 percent with local raw materials inputs, fortified with minerals and vitamins and uniquely packaged with metalized film to ensure longer shelf life.
Speaking further on some of the differentiating factors that should Dangote Noodles a preferred noodles brand, Chaudhry said, “As you aware, Dangote Noodles comes in 3 variants-instant noodles, ready-to-eat and snacks, the widest range in the market. Instant noodles is available in 70gramms and new 130grms popularly known as mega, and the unique snappy pop which comes in strip + triangle format,” adding that Dangote Noodles is positioned for all social strata ranging from children to young adults and adults.”
The new ready-to-eat and snacks has been introduced to trace noodles’ loving Nigerians to the street particularly on traffic across major cities in Nigeria.
