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Hennessy Celebrates Nigeria’s 50th Anniversary
- By Ikem Okuhu
- Published September 13th, 2010
- BrandWorld
- Unrated
IN honour of the 50th anniversary of Nigeria’s independence, Hennessy is introducing a ‘Hennessy 50’ limited edition bottle. Fifty thousand of these special edition bottles have been created with unique numbers to serve as collector’s items for Nigerians as they celebrate the nation’s golden jubilee anniversary. These limited edition bottles will feature a redesigned black and gold label with a special gold 50 seal customised for Nigeria’s 50th anniversary.
‘Hennessy 50’, an accomplished cognac with a rich and full texture, will translate the signature style of Hennessy cognac. The launch of this limited edition is especially significant as Hennessy has created redesigned editions only twice in the past. The first was to commemorate the inauguration of Barack Obama in 2009, and the second was for Mexico’s bicentennial celebrations in July 2010, marking 200 years of Mexican independence. As with the editions created for the USA and Mexico, the ‘Hennessy 50’ edition for Nigeria has been limited to a fixed number of bottles, and will not be reproduced even after all 50,000 bottles have been exhausted.
Hennessy, which dates its relationship with Nigeria back to the early 1920s, will hold an official launch event later this month, hosted by the Ambassador of Hennessy, Cyrille Gautier-Auriol. The invitation-only black and gold themed night at the Lagos Oriental Hotel will feature musical performances from Nigerian artists celebrating the evolution of Nigerian culture and lifestyle over the past five decades.
David Hourdry, Market Manager for Moet Hennessy in West Africa, at a recent event, said that, “The House of Hennessy is proud to celebrate alongside Nigerians as they mark the 50th anniversary of their independence as a nation.”
‘Hennessy 50’, an accomplished cognac with a rich and full texture, will translate the signature style of Hennessy cognac. The launch of this limited edition is especially significant as Hennessy has created redesigned editions only twice in the past. The first was to commemorate the inauguration of Barack Obama in 2009, and the second was for Mexico’s bicentennial celebrations in July 2010, marking 200 years of Mexican independence. As with the editions created for the USA and Mexico, the ‘Hennessy 50’ edition for Nigeria has been limited to a fixed number of bottles, and will not be reproduced even after all 50,000 bottles have been exhausted.
Hennessy, which dates its relationship with Nigeria back to the early 1920s, will hold an official launch event later this month, hosted by the Ambassador of Hennessy, Cyrille Gautier-Auriol. The invitation-only black and gold themed night at the Lagos Oriental Hotel will feature musical performances from Nigerian artists celebrating the evolution of Nigerian culture and lifestyle over the past five decades.
David Hourdry, Market Manager for Moet Hennessy in West Africa, at a recent event, said that, “The House of Hennessy is proud to celebrate alongside Nigerians as they mark the 50th anniversary of their independence as a nation.”
