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- Cussons Baby Commences Phase 2 Crèche Campaign
Cussons Baby Commences Phase 2 Crèche Campaign
- By Ikem Okuhu
- Published January 11th, 2011
- BrandWorld
- Unrated
FOR total welfare of babies and mothers, Cussons Baby has kicked off second phase of crèche branding and product sampling campaign in 25 crèches across Lagos.
In confirmation of successes recorded in the first round of the campaign, Cussons Baby recently won an indulge wellness award in the child health category for helping babies live a healthy life style by creating a comfortable and friendly environment with Cussons Baby products and introduction of the first baby liquid Antiseptic in Nigeria.
Therefore, in line with this success experienced in the first phase, the brand has commenced another round of crèche branding programme with additional 25 crèches within Lagos . The continuation of the campaign would ensure more babies benefit from being cared for with Cussons Baby products and enjoy the comfort provided by the brand while mums are at work, making the crèches a true home away from home while consolidating the strong emotional bond between the mothers, their babies and the brand.
Speaking with our reporter having flagged off the second phase at Amville Schools in Illupeju during the week, Elena Havitonova, Marketing Director-Personal Care of PZ Cussons said the second phase is a result of successes recorded at the first phase and the desire of mothers and schools to continue to have a baby friendly environment
To nurture these babies. “This is actually the second round we had the first round, and it was very successful. Crèches really appreciate the support and they found their jobs of taking care of kids much easier and better and the children are happier and the mothers too, that is why we are rolling out the second phase,” she affirmed.
Elena continued: Because understanding babies is our business, we will give these babies the privilege of getting Cussons Baby products which will make their skin look soft and supple.
The senior brand manager-Mother and Baby of PZ Cussons, Mrs. Roseline Abaraonye added that “Actually, the choice of using the products lies with the mothers and there are some of them who do not have access to the products.
In confirmation of successes recorded in the first round of the campaign, Cussons Baby recently won an indulge wellness award in the child health category for helping babies live a healthy life style by creating a comfortable and friendly environment with Cussons Baby products and introduction of the first baby liquid Antiseptic in Nigeria.
Therefore, in line with this success experienced in the first phase, the brand has commenced another round of crèche branding programme with additional 25 crèches within Lagos . The continuation of the campaign would ensure more babies benefit from being cared for with Cussons Baby products and enjoy the comfort provided by the brand while mums are at work, making the crèches a true home away from home while consolidating the strong emotional bond between the mothers, their babies and the brand.
Speaking with our reporter having flagged off the second phase at Amville Schools in Illupeju during the week, Elena Havitonova, Marketing Director-Personal Care of PZ Cussons said the second phase is a result of successes recorded at the first phase and the desire of mothers and schools to continue to have a baby friendly environment
To nurture these babies. “This is actually the second round we had the first round, and it was very successful. Crèches really appreciate the support and they found their jobs of taking care of kids much easier and better and the children are happier and the mothers too, that is why we are rolling out the second phase,” she affirmed.
Elena continued: Because understanding babies is our business, we will give these babies the privilege of getting Cussons Baby products which will make their skin look soft and supple.
The senior brand manager-Mother and Baby of PZ Cussons, Mrs. Roseline Abaraonye added that “Actually, the choice of using the products lies with the mothers and there are some of them who do not have access to the products.
