Philips Flags off Cape Town to Cairo Road Show
- By Simeon Ogoegbulem
- Published July 4th, 2011
- News
- Unrated
Philips, a world acclaimed leader in healthcare and lighting technology, last week kicked off the Abuja leg of the Cape Town to Cairo road show 2011. BusinessWorld Intelligence can disclose that this is the second African road show undertaken by Philips and will cover 12,000 kilometers in 62 days, visiting a total of 12 countries.
Philips is traveling across Africa to raise awareness about how healthcare and lighting solutions can improve the quality of life across the continent. During the road show, the Philips team will engage with customers, governments, NGOs and media to discuss experiences and insights for addressing key challenges facing Africa today: Mother and Child Care, Women’s healthcare, energy efficient lighting solutions and healthy living.
“As many developed countries are struggling to stimulate economic growth, a strong middle class of 313 million, or 34 per cent of the African population, is on the rise in what is still considered the world’s most impoverished continent,’’ said Dr. Gottfried Dutiné, executive vice president and global head of markets and innovation.
Central to the Cape to Cairo 2011 road show is the theme Mother and Child Care. Mothers, newborn babies and children represent the well-being of a society and its potential for the future. Their healthcare needs cannot be left unmet without harming the society as a whole.
“Even in the 21st century, we still allow eight million children and close to half a million mothers around the world to die each year from preventable complications related to pregnancy and child birth,” said Roelof Assies, district and general manager, Philips Healthcare Africa.
“This makes the availability of and access to high quality, affordable care for all mothers and children an issue of high priority for policy makers and societies. Philips recognizes this need and through this road show wants to create dialogue and cooperation between governments, local healthcare workforces, non-governmental organizations, foundations, healthcare professional associations, and research institutions to help mothers, newborn babies and children obtain care.”
In addition to showcasing Philips solutions and starting a dialogue, the road show aims to deliver clinical education to help improve standards of care. There is a major training requirement across the continent. Recognizing the need for continuous education to advance and maintain clinical competencies, Philips will deliver customized training modules around Mother and Child Care in all key markets.
According to Assies, “Philips has been dedicated to Mother and Child Care for over 40 years and today provides the broadest range of ultrasound, monitoring, clinical informatics and patient care solutions to contribute to better healthcare standards for mother and child. Philips believes that the key to improving health outcomes is to develop strong partnerships with leading healthcare organizations. Next to training and education, we aim to improve the collaboration between public and private stakeholders.”
During the road show, Philips will also introduce new solar powered lighting solutions aimed at providing a healthier and safer home environment. An estimated 560 million Africans live without electricity. Better lighting is likely to make home child birth safer and help reduce the very high infant mortality rate throughout the continent.
This is part of Philips’ commitment to both develop sustainable solutions for Africa and to foster its partnership with the Dutch government on the ‘Sustainable Energy Solutions for Africa’ (SESA) project, which aims to provide 10 million people with affordable, sustainable energy services across 10 sub-Saharan African countries by 2015.
Philips is traveling across Africa to raise awareness about how healthcare and lighting solutions can improve the quality of life across the continent. During the road show, the Philips team will engage with customers, governments, NGOs and media to discuss experiences and insights for addressing key challenges facing Africa today: Mother and Child Care, Women’s healthcare, energy efficient lighting solutions and healthy living.
“As many developed countries are struggling to stimulate economic growth, a strong middle class of 313 million, or 34 per cent of the African population, is on the rise in what is still considered the world’s most impoverished continent,’’ said Dr. Gottfried Dutiné, executive vice president and global head of markets and innovation.
Central to the Cape to Cairo 2011 road show is the theme Mother and Child Care. Mothers, newborn babies and children represent the well-being of a society and its potential for the future. Their healthcare needs cannot be left unmet without harming the society as a whole.
“Even in the 21st century, we still allow eight million children and close to half a million mothers around the world to die each year from preventable complications related to pregnancy and child birth,” said Roelof Assies, district and general manager, Philips Healthcare Africa.
“This makes the availability of and access to high quality, affordable care for all mothers and children an issue of high priority for policy makers and societies. Philips recognizes this need and through this road show wants to create dialogue and cooperation between governments, local healthcare workforces, non-governmental organizations, foundations, healthcare professional associations, and research institutions to help mothers, newborn babies and children obtain care.”
In addition to showcasing Philips solutions and starting a dialogue, the road show aims to deliver clinical education to help improve standards of care. There is a major training requirement across the continent. Recognizing the need for continuous education to advance and maintain clinical competencies, Philips will deliver customized training modules around Mother and Child Care in all key markets.
According to Assies, “Philips has been dedicated to Mother and Child Care for over 40 years and today provides the broadest range of ultrasound, monitoring, clinical informatics and patient care solutions to contribute to better healthcare standards for mother and child. Philips believes that the key to improving health outcomes is to develop strong partnerships with leading healthcare organizations. Next to training and education, we aim to improve the collaboration between public and private stakeholders.”
During the road show, Philips will also introduce new solar powered lighting solutions aimed at providing a healthier and safer home environment. An estimated 560 million Africans live without electricity. Better lighting is likely to make home child birth safer and help reduce the very high infant mortality rate throughout the continent.
This is part of Philips’ commitment to both develop sustainable solutions for Africa and to foster its partnership with the Dutch government on the ‘Sustainable Energy Solutions for Africa’ (SESA) project, which aims to provide 10 million people with affordable, sustainable energy services across 10 sub-Saharan African countries by 2015.
