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Access Bank Sustains Reward to Customers with Tarrif Exemption
http://businessworldng.com/web/articles/2081/1/Access-Bank-Sustains-Reward-to-Customers-with-Tarrif-Exemption/Page1.html
By Ikem Okuhu
Published on August 1st, 2011
 
Access Bank last week rewarded another set of 30 customers, 15 individuals and corporate customers each with exemption from bank charges. The winners emerged through an electronic draw witnessed by the bank’s staff, journalists and a representative of Lagos State Lotteries Board.

Access Bank last week rewarded another set of 30 customers, 15 individuals and corporate customers each with exemption from bank charges. The winners emerged through an electronic draw witnessed by the bank’s staff, journalists and a representative of Lagos State Lotteries Board.
Before the draw, the Team Head, Product Management of the bank, Mr. Ejikeme Ohalete gave an insight to why the promo dubbed ‘Access Bank Customer Engagement Campaign Draws’ was introduced, as a follow up to the demand by the CBN that customers should update new information with their bank.
He said beyond compliance and regulatory perspective, the promo was designed to encourage customers to update their account information to enable a seamless relationship that will see the bank identifying with major milestones in the lives of customers.
“People change location, change name, and get married, which the bank wants to have and celebrate with them. We select 30 winners every month through an independently verifiable process and a show of transparency made us to do it in the full glare of regulators and the press.
Thirty people will keep emerging till the end of the year, 31 of December. It is a six months programme. This is the third in the series. The first one was targeted at individual accounts but when the second draw was done, there was a slight moderation, we incorporated corporate customers. We are not just doing it to fulfill all righteousness but to add value.”
He maintained that it is all about the customers disclosing that when the customers are presented the certificate of exemption, the bank charges the customers would be exempted from would be listed at the back of the certificate.
The draw coordinated by Uche Onyeigwe of the bank;s Product Development Department was segmented into two. The first 15 winners were the individual account holders while the second batch was the corporate customers.
Some of the lucky individual winners are Sulaimon Ayinde-Iyana-Ipaja branch; Giwa Olarenwaju-Onikan branch; Tokunbo Olorogun-Idi-Araba branch; Ilokwu Uchenna-University of Nigeria, Enugu Branch; Helen Aboribi-Warri Branch while some of the corporate winners are GFK-RT Nigeria Limited, Maryland Branch; Techplan Nigeria Limited-Kaduna Branch, TSI Property and Investment,Olu Obasanjo Branch, Port-harcourt.
After all the winners emerged, those who were called and picked their calls were told that a certificate of exemption will be presented to them at their branch as their bank officer would get intouch with them on the day they would come up to be presented the certificate.
When called, some of the customers were careful in responding to the questions put across to them, those they were later excited and commended the bank, after they were informed that for updating their account in the month of June, they will for life enjoy some exemption in bank charges.