The term ‘Ivy League’ has connotations of academic excellence, selectivity in admissions, and social elitism and Cornell remains one of the most prestigious universities and is currently ranked No.15 worldwide. Cornell University is an Ivy League University situated in NY, USA.
This 100 per cent online certificate programme, Marketing Strategy for Business Leaders, illustrates the advantages of implementing a cross-functional understanding of marketing in leading a successful business team, unit or company.
The material in this Ivy League graduate-level certificate programme is based on the Cornell-Queens College Executive MBA programme. The material will equip business leaders in all functional areas with the marketing concepts needed to make strong business decisions.
Who should enroll? Business leaders and managers who interact with the marketing function  and its managers (including sales leaders, IT and customer care), Professionals operating in a brand-driven environment, Executives who need strategic marketing knowledge to inform product planning/positioning, Experienced and new professionals in any business who requires a top-level understanding of marketing to make strategic business decisions  for their companies.
The programme is made up of 6 different courses: Essentials of Marketing Strategy, Applied Marketing Strategy, Marketing Research and Analysis Creating and communicating the value of your brand, Introducing new products: Successes and failures and  Distribution Strategy and International Marketing. Duration: Each course runs for 2 weeks. A total of 8 hours is required. The next start date for the course is July 27 and August 10, 2011.