THE insurance business in the country is set to receive a new breath of life as a consortium of insurance companies has begun a nationwide awareness campaign about the industry and its inherent benefits.
This commendable effort is borne out of the low penetration level of insurance business compared with other financial services in the country. The campaign, which deploys an Integrated Marketing Consultancy (IMC) strategy, seeks to enlighten the populace on the values, services and benefits of insurance. The campaign roadmap will also include talk shows, school trips and other events geared at helping Nigerians to assure their future and standards of living through the purchase of insurance products.
It also seeks to disabuse the minds of some Nigerians on the negative perceptions and widespread misconceptions about the industry and its practitioners.
The project’s Consultant, Mr. Kehinde Salami of Ideas House, said that a sizeable percentage of the country’s population do not have any insurance policy despite the array of benefits that insurance offers.