Background
The government as a whole has not responded to  the issue of climate change very  well and the message has not permeated the whole nation yet, this has to do with the fact that most of the policy makers do not even know what to do, despite the fact that they do understand the impending danger. Most of the burden of championing this cause have being carried by some state government in Nigeria, such as Lagos State, Cross River State and Ogun State that have decided to work assiduously in the area of creating a green environment, reduction in the use of fossil fuel by using solar street lights and increasing the recycling, reduction and re-usage policy in the state. Also individuals such as Newton Jibunoh has traverse the Sahara desert in other to create awareness on the effect of climate change, couple with this work of organizations such as British Council that have been at the forefront of advocacy and creation of awareness in most areas in Nigeria, for all the cross section of the populace to have a good grasp of what is at stake.  The British Council has continued in the line of training and dissemination of information to our community in the drive to change attitude and create more awareness. The most critical issue in the upcoming UN conference on climate change will be how the southern hemisphere will not be left alone to bear most of the brunt of the climate change despite the fact that they do not contribute a lot to greenhouse gas, emission of CO2 in the developing world stand at less than five per cent of the world output. Couple with the fact that there will be the need to translate policies to strategy and put them into action so that enterprises in the developing world can gain some leverage by using best practices that will be discuss during the conference

The Challenges
Government in the developing economies have not paid much attention to the issue of climatic change, therefore most of the gains of treaties such as the UNFCCC are not being enjoyed by the different components of the state and the business that are supposed to be associated with clean energy are moving elsewhere. Clean Development Mechanism (CDM) that they should have be in gaining some things back are being filtered away by almost all, because the rudiment of that mechanism is not really known to those in the business circle. Businesses are left in the lurch in the developing economy and they have continued to grope in the dark on how to grow their business and at the same be competitive in this global village. The challenges are enormous for businesses in the less developing nation and some of them are enumerated below;
• Business in less developed countries are just catching up with the rest of the world technologically and this same technology are now being pronounce not-fit for use because of their unfriendly nature to the environment, but those who already posses them in Asia are very reluctant to dismantle the same technology.
• Having obtained this advantage most industrialized nations are reluctant to relinquish this comparative advantage so they will rather buy carbon credit in form of CDM from countries with less emission, but the CDM in itself is enmeshed in so much bureaucracy that the meaning and potential have been lost.
• Most businesses in developing countries have not moved from its rudimentary stage therefore accessing  information that can transform  them have being problematic, this hurdle called climate change is therefore another albatross on the neck of entrepreneurs that have to take into cognizant numerous  regulation that will need to be complied within order to be competitive in the global village.
Apart from some  of the  challenges from the macro environment that have been mentioned above, there are some that will be particular to each industry, market, country or continent but despite their numerous differences according to location, demography or industry being render the solution to most of the challenges mentioned and those mentioned lies in the following;
• The ability of entrepreneurs to find viable and environmental friendly substitute to any components of their business that may negate their offering being acceptable in the economic community
• The capability of numerous businesses to research into the future and model their business in such a way that they will be able to compete favorable with their counterparts from around the world will be an added advantage. For example The Body shop in the U.K have always pride itself as being eco-friendly from the onset so it was pole ahead before other cosmetic makers could take notice of impending shift in consumer behavior
"    Solidifying brand names through all the green-marketing initiative will be of help, let the consumer know your organization as an environmental friendly one, don't just talk the talk, you should also walk the walk, associate your brand with events that promote eco preservation
• There is opportunity to benefit from the problem of environmental degradation and the emission of greenhouse gases (GHG), numerous opportunities are abound, for example animal dung are now being turn into gases for cooking, the general waste are being turn into compost for farming and there are numerous industry that are under CDM that are now being fully funded by some developed countries
Irrespective of the challenges that will be faced in the future, the realization of the "inconvenient truth" is the bedrock of wisdom by many entrepreneurs and the realization of this fact will put them in good stead to be able to adapt to the coming situation and channel all the resources of the organization towards making them have a clear position that is akin to what their consumer desire.