Linda Ugwuoti
Articles by this Author
Cap Unveils Dulux Mobile Room Make-over Experiential Campaign
- By Linda Ugwuoti
- Published Monday 6th 2013
- Business School
- Unrated
Chemical and Allied Products (CAP) Plc, a subsidiary of UAC of Nigeria Plc (UAC) and the technological licensee of AkzoNobel, world's largest paints and coatings company and manufacturers of Dulux premium brand of paint, has unveiled an experiential campaign tagged 'Dulux Mobile Room Make-Over Activation'.
The road show was formally activated by Mr. Joe Dada, executive director Corporate Services of UAC, with a call to Dulux customers to take advantage of the campaign to add both colour and value to their lives.
APCON and Challenges of Unethical Advertisements
- By Linda Ugwuoti
- Published Monday 6th 2013
- BrandWorld
- Unrated
With the new MTN 'I don port' advertisement making headlines and increasing debates among subscribers of the different network providers, advertising regulators share their views on the ethical implication of this controversial subject. LINDA UGWUOTI reports.
Number Portability Campaign: Etisalat Drags MTN to APCON
- By Linda Ugwuoti
- Published Monday 6th 2013
- News
- Unrated
The unending war for superiority among telecom firms in Nigeria was
heightened by the recent release of a television commercial heralding
number portability. The 46 seconds advert which features Hafiz Oyetoro,
formerly the face of Etisalat, has pitched MTN against Etisalat.
Medplus Marks World Health Day with Free Blood Pressure Assessment
- By Linda Ugwuoti
- Published Wednesday 17th 2013
- BrandWorld
-
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L-r: Prince Emmanuel Ajayi, ceo, swiss biostadt ltd. receiving an award as the 2nd fast growth company in Nigeria from Mr. Tony Elumelu; Mr. Olusegun Aganga, minister of trade and investment; Professor Michael Porter, chairman, all world network and Mr. Henry Egbiki, regional managing director WA, ernest and young at the 2013 Nigeria fast growth 50 company awards and summit held in Lagos recently.
In line with the World Health Organisation theme for World Health Day
2013, foremost wholesale, retail, and dispensing healthcare and
pharmaceutical chain in Nigeria, Medplus has announced a week-long free
blood pressure assessment Initiative. This was contained in a press
statement issued and signed by Mrs. Joke Bakare, Managing Director,
Medplus.
PRCAN Inducts Synthesis Communications, Eight Others
- By Linda Ugwuoti
- Published Wednesday 17th 2013
- BrandWorld
- Unrated
L-R: Emeka Maduegbuna, former prcan president; Chido Nwakama prcan president and Desmond Ekeh, CEO Synthesis Communications, at the induction of nine PR agencies into PRCAN, recently.
The Public Relations Consultants Association of Nigeria (PRCAN) has
inducted nine new PR agencies into its fold to further bolster
professional participation among members.
Loeries Entries Open to Africa Middle East
- By Linda Ugwuoti
- Published Wednesday 17th 2013
- BrandWorld
- Unrated
Once again entries are open for the region's most prestigious
advertising and brand communication awards, the annual South African
Loeries creative awards.
Solid Financial Base Germane for Brand's Prospect
- By Linda Ugwuoti
- Published Wednesday 17th 2013
- BrandWorld
- Unrated
A company's annual financial report serves as a mirror to the public as to the goings on in that organisation, but to what extent does a company's financial performance influence the brand's perception? LINDA UGWUOTI asks.
Nigeria 50: Aquila Leasing Limited makes Ranking
- By Linda Ugwuoti
- Published Monday 8th 2013
- BrandWorld
- Unrated
With a growth rate of 55% from 2009 2011, Aquila Leasing Limited was
listed alongside 49 other fast growing companies as winners of the
maiden Nigeria 50 ranking by the AllWorld Network and The Tony Elumelu
Foundation. This rankings, which represents non-listed companies drawn
from various industries that are growing at an average rate of over
100%, have combined revenues of $9million and created about 6,600 jobs.


