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Baby & Child Fair Takes Place June 2010
- By Desmond Ekeh
- Published January 5th, 2010
- BrandWorld
- Unrated
SEQUEL to the success of the 2009 edition of the CFO Baby & Child
Fair, preparations are in top gear for the second edition of the Fair,
slated to take place from June 11 – 13, 2010 at Sky Pavilion, Adebola
House, Opebi, Ikeja, Lagos
Peak Talent Show Doles Out over N30m to Winners
- By Business World
- Published January 5th, 2010
- BrandWorld
- Unrated
THE Peak Talent show organized by FrieslandCampina WAMCO Nigeria PLC,
makers of Peak and Three Crowns Milk came to an end with a grand finale
at the Agip Hall of Muson Centre, Lagos.
Afribank Boosts Revenue Collection with Efficiency
- By Desmond Ekeh
- Published January 5th, 2010
- BrandWorld
- Unrated
AFRIBANK Nigeria Plc. has boosted its revenue collection nationwide for
both private and public institutions by leveraging on its simplified
service processing and robust banking information technology.
A Brand Review of Glo in 2009
- By Desmond Ekeh
- Published January 5th, 2010
- BrandWorld
- Unrated
MANY indigenous Nigerian brands are closing out the year 2009 in style.
Despite the challenges experienced mainly by major financial services
brands as a result of the ‘sanusitisation’ of the sector, it is
interesting to note that other brands in the fast moving consumer goods
(FMCG) sector, including the telecommunications sector experienced
continued growth in 2009.
Leveraging Sports Sponsorship to Build Brand Equity
- By Business World
- Published December 21st, 2009
- BrandWorld
- Unrated
THERE is a new global trend in sports, which many corporate
organisations with foresight are exploiting quietly and are smiling
broadly to the bank. It is called sports branding. Sports branding,
which has become a multi-billion dollar business all over the world,
offers high returns on investment (ROI), for companies that cannot
really be quantified in monetary terms.
Fayrouz Gets Consumer Endorsement at Varsity Convocation
- By Desmond Ekeh
- Published December 21st, 2009
- BrandWorld
- Unrated
NOT a few graduands, their friends and family members endorsed fayrouz,
at the convocation ceremonies of Obafemi Awolowo University, Ile-Ife
and Benson Idahosa University, Benin City, describing it as “Champagne
of soft drinks” in Nigeria.
Mouka Showcases Brand Profile at Yuletide Gathering
- By Desmond Ekeh
- Published December 21st, 2009
- BrandWorld
- Unrated
AS 2009 gradually winds down, leading foam manufacturing concern, Mouka
Limited has restated its commitment to stand by its customers in the
area of brand loyalty, equity, visibility, and recall.
NBC, Coca-Cola Partners Lady Mechanics on Training
- By Business World
- Published December 21st, 2009
- BrandWorld
- Unrated
THE Coca-Cola system in Nigeria represented by the Nigerian Bottling
Company (NBC) Plc and Coca-Cola Nigeria Limited (CCNL) have signed a
strategic partnership agreement with the Lady Mechanic Initiative (LMI)
to provide a three-year comprehensive training programme on
professional automobile repairs and maintenance for 100 young women in
Edo state

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