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What's in Omatek Brand
- By Business World
- Published May 21st, 2012
- BrandWorld
- Unrated
Seriki
The local computer software and applications industry is one of
Nigeria's most ignored but ironically acknowledged sector. There is no
doubt that the Nigerian ICT market is heavily dominated by foreign
companies who have gained both financially and in terms of brand
acceptance. In January this year, the Federal Government through the
National Information Technology Development Agency (NITDA), sought to
put in place a National Software Policy “that can stand the test of time
and adequately position softwares made in Nigeria at the forefront of
global ICT market” as emphasised by Professor Cleopas Angaye, Director
General NITDA. Even in the face of this daunting challenge, an ICT firm
in Nigeria has proved its worth and stood the test of time.
Is the CPC Really Pursuing Consumers’ Interest?
- By Business World
- Published April 2nd, 2012
- BrandWorld
- Unrated
“The customer is king,” is the popular saying that justifies the superiority of consumers in the market place. A consumer is anybody who buys products or services where it is expected that such a person gets the best from the product or services paid for. Among other things, a consumer is naturally entitled to some basic rights, which include the right to Satisfaction of Basic Needs, the right to safety, the right to information, the right to choose, the right to redress, the right to consumer education, the right to consumer representation and the right to a healthy environment.
Will Cashless Nigeria Boost Brand Loyalty?
- By Business World
- Published March 13th, 2012
- BrandWorld
- Unrated
Last year, the Central Bank of Nigeria (CBN) came up with the idea of
cashless economy, with the aim of reducing the cost of producing cash,
reducing the cost of transporting and securing cash, opening door for
International marketing in Nigeria and bringing the unbanked and
under-banked Nigerians into the banking system. The CBN also frowned at
the high usage of cash for settlements, which it said results in high
costs for banks and other stakeholders. The policy is to begin as from
June 2012; however, a pilot implementation was slated for Lagos much
earlier, code-named "Cash-less Lagos," which eventually took off in
January.
BATN Foundation Empowers NDE Graduates
- By Business World
- Published March 13th, 2012
- BrandWorld
- Unrated
As part of efforts to promote Nigeria's socio economic development, the
British American Tobacco Foundation (BATNF) has built and handed over a
Poultry Enterprise Development Project to the National Directorate of
Employment (NDE) for management and sustainability.
Man, PRCAN in Strategic Alliance
- By Business World
- Published March 13th, 2012
- BrandWorld
- Unrated
The Manufacturer Associations of Nigeria (MAN) and the Public Relations
Consultants Associations of Nigeria (PRCAN) are forming a strategic
knowledge alliance to improve the human resource capabilities of their
members.
Sweet New Cars, Huge Maintenance Cost
- By Ikem Okuhu
- Published September 12th, 2011
- BrandWorld
- Unrated
Owing a car in Nigeria is still a big thing. For most folks, affording a
car is a sign that poverty has been conquered. The arrival of a car in a
family is often celebrated with the glee and fanfare that characterise
the birth of a male child in the traditional African family. Nigerians
are party-loving people and when a car arrives, parties follow,
neighbours are called and even the “enemies” are taunted prayerfully as
having lost the battle.
Entrepreneurship: Employers Should Pay Attention to Talents
- By Ikem Okuhu
- Published September 12th, 2011
- BrandWorld
- Unrated
Stakeholders at the youth empowerment programme recently organised by
Healing Heart Foundation (HHF) in Lagos, have identified
entrepreneurship as a way to liberty from the caprices of financial
hardship.
Promasidor Supports Social Work Students
- By Ikem Okuhu
- Published August 1st, 2011
- BrandWorld
- Unrated
Promasidor Nigeria Limited, makers of Cowbell Milk, is collaborating
with National Association of Social Work Students (NASWS) under the
department of Sociology University of Lagos (UNILAG) to donate the
company’s products to care homes in Akoka and Idi-Araba areas of Lagos.

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