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    Baby & Child Fair Takes Place June 2010

    SEQUEL to the success of the 2009 edition of the CFO Baby & Child Fair, preparations are in top gear for the second edition of the  Fair, slated to take place from June 11 – 13, 2010 at Sky Pavilion, Adebola House, Opebi, Ikeja, Lagos

    Peak Talent Show Doles Out over N30m to Winners

    THE Peak Talent show organized by FrieslandCampina WAMCO Nigeria PLC, makers of Peak and Three Crowns Milk came to an end with a grand finale at the Agip Hall of Muson Centre, Lagos.

    Afribank Boosts Revenue Collection with Efficiency

    AFRIBANK Nigeria Plc. has boosted its revenue collection nationwide for both private and public institutions by leveraging on its simplified service processing and robust banking information technology.

    A Brand Review of Glo in 2009

    MANY indigenous Nigerian brands are closing out the year 2009 in style. Despite the challenges experienced mainly by major financial services brands as a result of the ‘sanusitisation’ of the sector, it is interesting to note that other brands in the fast moving consumer goods (FMCG) sector, including the telecommunications sector experienced continued growth in 2009.

    Leveraging Sports Sponsorship to Build Brand Equity

    THERE is a new global trend in sports, which many corporate organisations with foresight are exploiting quietly and are smiling broadly to the bank. It is called sports branding. Sports branding, which has become a multi-billion dollar business all over the world, offers high returns on investment (ROI), for companies that cannot really be quantified in monetary terms.

    Fayrouz Gets Consumer Endorsement at Varsity Convocation

    NOT a few graduands, their friends and family members endorsed fayrouz, at the convocation ceremonies of Obafemi Awolowo University, Ile-Ife and Benson Idahosa University, Benin City, describing it as “Champagne of soft drinks” in Nigeria.

    Mouka Showcases Brand Profile at Yuletide Gathering

    AS 2009 gradually winds down, leading foam manufacturing concern, Mouka Limited has restated its commitment to stand by its customers in the area of brand loyalty, equity, visibility, and recall.

    NBC, Coca-Cola Partners Lady Mechanics on Training

    THE Coca-Cola system in Nigeria represented by the Nigerian Bottling Company (NBC) Plc and Coca-Cola Nigeria Limited (CCNL) have signed a strategic partnership agreement with the Lady Mechanic Initiative (LMI) to provide a three-year comprehensive training programme on professional automobile repairs and maintenance for 100 young women in Edo state

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